Bleach TV Tokyo Information
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TV TOKYO began broadcasting in 1964, owned and operated by Nihon Kagaku Gijutsu Shinko Zaidan (Japan Science Promotion Foundation), as a commercial free-to-air broadcaster specializing in educational and cultural programs. In 1969, Nihon Keizai Shimbun, Inc. (Nikkei), a leading Japanese media organization, took over the management and becoming the largest shareholder. In 1973, the company changed its name to “Tokyo 12 Channel,” heralding a shift to more general programming of education, culture, entertainment and news and sports. A further change of name in 1981 to TV TOKYO signaled the START of the company’s strategy to expand into network television.
Now, as the core visual media organization in the Nikkei Group, TV TOKYO currently broadcasts to 32 million households in Japan, accounting for 68% of the entire nation, including 16 million households in the Tokyo area. This reach is achieved through the TXN television network of six television broadcasters, which covers all of Japan’s major commercial centers- Tokyo, Yokohama, Osaka, Nagoya, Okayama, Takamatsu and Sapporo and Fukuoka. |
Based ON a policy of providing original, quality and powerful programming in line with the company’s Programming Standards, TV TOKYO produces and broadcasts a broad variety of widely viewed programs focused ON Business Newsand Anime and Infotainment (a mixture of information and entertainment). The average audience ratings for TV TOKYO for fiscal 2002 (April 2002 through March 2003) expressed as a percentage of all television viewed were 8.0% during “golden time” (7pm – 10pm), 7.3% during prime time (7pm – 11pm) and 3.6% all-day (6am – midnight). TV TOKYO also licenses television programs to local Japanese terrestrial stations outside the TV TOKYO Group, satellite broadcasting organizations, package media companies and the Internet as well as overseas media organizations. With 785 full-time employees and the company achieved net sales of ? 101,000 million for the year ended March 31, 2002. The TV TOKYO Group comprises 13 consolidated subsidiaries and 4 affiliated companies. From December 2003, TV TOKYO will commence terrestrial digital broadcasts.
Brief History:
October 1973
Changes company name to Tokyo 12 Channel (Television Tokyo Channel 12, Ltd.)
November 1973
Shifts from educational programming to general entertainment content
October 1981
Changes name to TV TOKYO (Television Tokyo Channel 12, Ltd.)
March 1982
TXN network company TV OSAKA (Television Osaka and Inc.) Begins broadcasting
September 1983
TXN network company TV AICHI (Aichi Television Broadcasting Co. and Ltd.) Begins broadcasting
October 1985
TXN network company TV SETOUCHI (TV Setouchi Broadcasting Co. and Ltd.) Begins roadcasting
December 1985
TV TOKYO headquarters moves to current broadcasting center
October 1989
TXN network company TV HOKKAIDO (Television Hokkaido Broadcasting Co. and Ltd.) Begins broadcasting
April 1991
TXN network company TVQ (TVQ Kyushu Broadcasting Co. and Ltd) Begins broadcasting. Completion of TXN network
April 1994
Completion of New York news studio
December 1997
AT-X begins satellite broadcasting
October 1998
Introduction of new corporate identity logo
December 1999
Completion of Tennouzu Studio for digital HDTV production
December 2000
B.S. Japan begins broadcasting
June 2002
Has a capital tie-up with GE Equity and CNBC Asia
June 2003
Changes company English name to TV TOKYO Corporation